An analysis of the image of women in cosmetic surgery leaflets: visual grammar as a tool to discover stereotypes

We are absolutely delighted to host Professor María Martínez Lirola (University of Alicante) for a seminar on her cutting-edge research on the use of image of women in cosmetic surgery leaflets.

When Tuesday, 19th March 2019, 16.00-18.00

Where? Room PRTCB6B (Portacabin), Middlesex University, London, NW4 4BT

There are many texts in which images of women are used for different purposes in our society. This research explores the main strategies used to create meaning in multimodal texts used by leaflets advertising cosmetic surgery in Alicante (Spain).  The study aims to point out that women are treated as objects in these leaflets. To demonstrate this argument the main visual and linguistic characteristics will be analysed in multimodal texts in which people are persuaded of the benefits of such surgery. Special attention will be paid to the influence that the different linguistic and visual choices may have on society. This study reveals that the image of women that appears in some leaflets of this type is so aggressive that it could be understood as a new form of gender violence.

Bionote

lirolaMaría Martínez Lirola is Professor of the Department of English at the University of Alicante, Spain and Research Fellow at the University of South Africa (UNISA). Her main areas of research are Applied Linguistics, Critical Discourse Analysis and Systemic Functional Linguistics. She has published more than 70 papers and seven books, such as Main Processes of Thematization and Postponement in English (Peter Lang, 2009). She has been a visiting scholar in different universities such as: Universidad Autónoma de Santo Domingo (UASD, 2015), University of Nottingham, Malaysia campus (2015), University of British Columbia and University of Montréal (2014), Carleton University (Ottawa, Canada, 2012), University of South Africa, UNISA (Pretoria, South Africa, 2012), University of Anahuac Mayad (Mérida, Mexico, 2008), University of Kwazulu-Natal (Pietermaritzburg, South Africa, 2006), and Macquarie University (Sydney, Australia, 2005). She has presented papers in international congresses all over the world.

 

This is the full list of all the diverse seminars Professor Lirola will lead during her stay at Middlesex – all part of the Language & Communication Research Seminars series. Everyone is welcome!

The Language and Communication Research Seminars are free and open to all staff, students and guests. For any questions or if you would like to lead a session, contact Anna Charalambidou.

Click here to see all 2018-19 Language & Communication research seminars.

Studying Instagram Beyond Selfies: Instagram Conference 2018, 01 June 2018, Middlesex University

With as many “users as Twitter (310 million), Snapchat (100-million-plus) and Pinterest (100 million) combined” (Forbes 2016), Instagram has become one of the most important social networking sites globally and in the process has transformed the role of photographs and photography in visual culture. Designed to exploit the affordances of mobile media (Carah 2015) and the immediate and intuitive logic of visual communication, Instagram is notably popular among young people (18-29 years old) (WordStream 2017).

instaThe phenomenal success of Instagram has not gone unnoticed by brands and micro-celebrities that increased their investments and activities on the platform – (according to Forbes the current financial value of Instagram stays somewhere between $25 billion and $50 billion (Forbers 2016)).

Despite all these, there is a scarcity of empirical research conducted through Instagram, especially beyond the use of selfies.

Call for papers:

You are invited to submit proposals for a single paper or a pre-constituted panel around a particular theme. Individual abstracts should be 350 words or 500 for a full panel proposal. Please also include a short bio of no more than 100 words per participant. Please submit to Alessandro Caliandro, email A.Caliandro@mdx.ac.uk  by 30 April 2018.

Registration will open soon after the 30th of April. Registration fee: £30 (for undergraduate students), £50 (for academics/practitioners).

For more information, including possible questions to address, and keynote speakers, see: http://instagramconf.mdx.me.uk/

Keynote Speakers:

rogers-300x239

 

Richard Rogers, Professor of New Media & Digital Culture, Media Studies, University of Amsterdam.

Keynote Address: Otherwise engaged: Social Media from vanity metrics to critical analytics

CRYSTAL-300x300

 

Dr Crystal Abidin, socio-cultural anthropologist of vernacular internet cultures

Keynote Address: Tap that, Hack that, Map that: Economies, Cultures, and Materialites of Instagram